The St. Louis Blues Hockey and Enterprise entered into a building naming-rights agreement in 2018, renaming the home of the Blues "Enterprise Center."
The 15-year agreement, which calls for interior and exterior signage featuring the Enterprise logo, underscores Enterprise's deep commitment to the economic growth and development of St. Louis, where the company was founded and is headquartered.
Formerly named "Scottrade Center" and located in the heart of downtown St. Louis, the Enterprise Center is one of the finest sports and entertainment complexes in the country, with state-of-the-art facilities and an unprecedented commitment to quality and service. It features a full range of programming that includes concerts, ice shows, family shows and sporting events. The building plays host to approximately 100 events a year, bringing over a million guests to downtown St. Louis annually.
Enterprise has been an Official Partner of the National Hockey League (NHL) for nearly a decade. "NHL fans are three times more likely to rent from Enterprise three or more times a year compared to our general customer," said Pat Farrell, Enterprise's Senior Vice President and Chief Marketing & Communications Officer.
"Our frequent renters are also more likely than average consumers to tune in to high-profile sporting events. All that has made the NHL a proven high-value marketing partner that helps us drive increased levels of brand awareness and consideration."
Directions: Enterprise Center, located at 1402 Clark Avenue, is north of I-64 and just four blocks east of Union Station. The sports and entertainment facility is within walking distance of Busch Stadium and the Gateway Arch. Event Information Hotline: 314-622-5435.