STYLE
Saint Louis
Your interactive resource
for Style in St. Louis
"When you think Saint Louis, think Saint Louis Front Page," a weekly publication covering the news and events in the greater St. Louis area.
St. Louis Front Page."
How To Reach Us:
St. Louis Front Page
P.O. Box 1354
St. Louis, MO 63188
Voice: 314-771-0200
Fax: 314-771-0300
To submit news, contact:
editor@slfp.com
To advertise, contact:
advertising@slfp.com
|
Male Gen X Shoppers Are Today's Super Consumers
ST. LOUIS, MO, (PRNewswire) September 17, 2006 - In its latest consumer-trend study, GQ has found men ages 25-39 are a highly powerful segment of shopping consumers.
GQ's study, "Xoomers: the 10-year Rise from Zeros to Heroes," researched differences between the men of Generation X and their predecessors. Identified in the study as Xoomers (pronounced "Zoomers"), Gen X men have shed the slacker identity and are making a significant impact on the retail marketplace.
The Xoomers are found to be brand aware savvy shoppers, and, surprisingly, they are heavily inclined toward spending on luxury products. The study reveals Xoomers are:
- Outspending Baby Boomers by 19% - across all product categories;
- 15% more likely than Boomers to pay a premium for luxury goods;
- And 68% more likely than Boomers to increase luxury spending over the
next 10 years.
"Our research shows that marketers have tremendous incentive to throw away the stereotypes about the Xoomer generation and recognize their strong purchasing power and an increasing appetite for luxury goods," says Peter King Hunsinger, vice president and publisher of GQ.
The research reveals that Xoomers are nearly three-times more likely than Boomers to want to be first among their peers to discover the latest trends, and almost twice as likely to try new products before others. According to the study, it is Xoomers, not Boomers, who are more apt to shape broad consumer patterns.
Xoomers are:
- 80% more likely to buy items that are stylish and reflect their lifestyle;
- 59% more likely to try a new product because it is unique and
customizable.
In contrast, Boomers look for value versus pure impulse buying. The study found Boomers to be 33% more likely to buy based on durability and 29% more likely to buy based on functionality.
The Xoomers study also examines the mindset, purchasing habits and emotional touch points that differentiate Xoomers from Boomers. It reports that while Boomers are downsizing their lives, Xoomers have reached their peak earning years, unencumbered by some of the large financial responsibilities immediately facing Boomers -- college tuition for children, retirement funds, and health care. Without these financial obligations and with a more self- focused outlook, Xoomers are 37% more likely than Boomers to spend a majority of discretionary income on themselves.
 The Saint Louis Front Page Style St. Louis is owned and maintained by the Moore Design Group for the sole purpose of disseminating news and information about the Metropolitan Saint Louis area. Text or graphics may not be copied, rewritten or distributed in any manner whatsoever without written permission. For more information, contact editor@slfp.com All rights reserved world wide © 1996 - 2008 Moore Design Group .
|
|
Find special gift ideas in the
Online Shopping Guide.
|
