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Mercedes-Benz USA (MBUSA) has designed the SLK350 launch edition roadster to raise funds for Saks Fifth Avenue's KEY TO THE CURE, a women's cancer initiative developed in partnership with the Entertainment Industry Foundation and its Women's Cancer Research Fund.
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MBUSA Designs Exclusive Roadster to Raise Funds for Women's Cancer Initiative
MONTVALE, N.J., (PRNewswire) August 30, 2004 - In tandem with the national launch of the all-new 2005 SLK, Mercedes-Benz USA (MBUSA) has announced that a special launch edition SLK350 roadster will be utilized to raise funds for Saks Fifth Avenue's KEY TO THE CURE, a women's cancer initiative developed in partnership with the Entertainment Industry Foundation (EIF) and its Women's Cancer Research Fund (WCRF).
Now in its second year, MBUSA's alliance with Saks Fifth Avenue and EIF will benefit charitable programs dedicated to finding new detection methods, treatments and a cure for women's cancers nationwide. MBUSA expects to donate over $1 million through the sale of 1,000 exclusive SLK350 roadsters.
During Saks Fifth Avenue's KEY TO THE CURE nationwide shopping weekend (October 14-17, 2004), the launch edition SLK350 will be available at Mercedes-Benz dealerships and will also be displayed at Saks Fifth Avenue stores. A percentage of Saks' shopping weekend sales will be donated to national and local breast and women's reproductive cancer research centers.
"The SLK350 is the new generation of one of our most sought-after models," stated Michelle Cervantez, vice president, marketing for Mercedes-Benz USA. "This sporty roadster is all about power, excitement and enjoying life. We are proud to offer this special fleet to raise funds for KEY TO THE CURE and help improve women's lives through the ground-breaking new research funded through EIF's Women's Cancer Research Fund. Mercedes' partnership with Saks Fifth Avenue and EIF offers us a unique opportunity to make a meaningful contribution to informing women about a disease that affects our employees, family, friends and loved ones."
The distinctive roadster with Pewter Metallic exterior paint and exclusive brown leather interior has a sleek, athletic profile and powerful 3.5-liter V6 engine with 268-horsepower to rocket the SLK from zero to sixty in 5.4 seconds. The launch edition SLK350 features a new 17" 5-spoke alloy wheel design, 6-speed manual or optional 7-speed automatic transmission, lowered sport suspension, additional lower aerodynamic bodywork, a distinctive chrome grill and brushed aluminum side-view mirrors. The interior features 8-way power sport seats with memory, automatic climate control, auto-dimming mirrors, rain-sensing wipers, an interior ambient light package, and an optional heating package which includes heated seats and the innovative AIRSCARF neck-level heating.
Funds raised for KEY TO THE CURE will benefit multiple programs including WCRF's first collective project, the EIF Biomarker Discovery Project, which aims to identify and develop the most effective technology for molecular diagnostics. According to EIF-funded scientists, this project opens an unprecedented opportunity to develop a new science of diagnostics, which could largely eliminate cancer as a cause of death by early detection and localization for surgical intervention.
Celebrity ambassador for the initiative, actress Charlize Theron, has also teamed up with Saks Fifth Avenue, MBUSA, Hanes and EIF to help raise funds and awareness to fight women's cancers. She will appear in a national public service announcement (PSA) wearing a limited edition Hanes T-shirt specially designed by Marc Jacobs exclusively to benefit Saks Fifth Avenue's KEY TO THE CURE. The PSA will appear in major fashion and lifestyle magazines in October.
 The Saint Louis Front Page Style St. Louis is owned and maintained by the Moore Design Group for the sole purpose of disseminating news and information about the Metropolitan Saint Louis area. Text or graphics may not be copied, rewritten or distributed in any manner whatsoever without written permission. For more information, contact editor@slfp.com All rights reserved world wide © 1996 - 2008 Moore Design Group .
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