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"When you think Saint Louis, think Saint Louis Front Page," a weekly publication covering the news and events in the greater St. Louis area.
St. Louis Front Page."
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Maternity Retail Industry Focuses on Moms-To-Be
Maternity Fall Fashion - (L. to R.) A Pea in the Pod mesh lace dress; Mimi Maternity embroidered suede tunic with jeans; A Pea in the Pod black leather mini skirt with black sleeveless top.
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PHILADELPHIA, (BUSINESS WIRE), Sept. 5, 2002 - This Fall season is all about enjoying who you are. Whether running out to an executive meeting, shopping in the city on a cool Autumn day, or squeezing in a romantic night with your loved one, there are a wealth of offerings in this Fall's newest great looks.
Almost everything and anything is possible, it's a plethora of decades of delicious looks: hip gypsy, peasant earth mom, urban sophisticate, minimalist mainstream and downtown artist. The looks are limitless in maternity wear. And as for comfort, there are stretch leather pants and underbelly jeans with a designer's stamp, lycra(R) that stretches and embraces that curvaceous belly and cottons that breathe.
"Its no secret. Moms-to-be are out of the closet. No more billowing tent dresses and girlie bows. Pregnancy is now a belly baring, tight fitting fashion statement. And gracing the covers of our fashion mags are sexy and proud stars showing just how incredible pregnant women can look," commented Rebecca Matthias, President of Mother's Work, parent company to A Pea in the Pod(R), Mimi Maternity(R) and Motherhood Maternity(R).
Matthias knows how vibrant and successful the maternity retail industry has become. "When I started designing maternity clothes twenty years ago, it was quite obvious there was a tremendous need in the marketplace for pregnant women to be able to transition into fabulous clothes while maintaining their individual style. We started out small - in my hallway closet - creating fashionable maternity clothes."
Matthias stated that the company has dressed pregnant stars including Elizabeth Hurley and Brandy and have grown to 897 retail stores in the U.S., Canada and Puerto Rico. "We design for every woman including fashionable basics, trendy and young sportswear up to luxurious designer apparel. It's apparent that today's mom-to-be cares about dressing her new curves fashionably," said Matthias.
Here are just a few Fall fashion insights for this season's pregnant woman:
Weekend Wear and Casual Outings: Bless those easy fitting, ultra - feminine peasant tops with that artsy Bohemian flavor. From caramel colored faux suede tunics to flower embroidered poet blouses with intucking and smocking details. Dress these tops with hip new designer denim or stretch leather jeans or step it up to a dressier look with western panache in a cappuccino colored suede tiered skirt or a very sophisticated black leather mini.
Business Suiting: Boast those new curves with executive stature in a black/white subtle tweed pantsuit or a gorgeous black tunic trimmed in leather with matching cigarette slim pants.
Evening and Holiday: Glow on! Your showing and isn't that just the best. Show off the sparkle at friends and family holiday gatherings in anything that feels right to you. Jeans with a gorgeous georgette poet top, a vintage Victorian knock-out in black and pink lace dress or a black beaded top with a long slinky skirt that hugs your belly.
Lingerie: Lucky woman. Now you can benefit from the newest line of lingerie for the mom-to-be. Check out Mimi Maternity Intimates - the first to offer maternity lingerie including daring lace bras, thongs, camies and bikinis.
Accessories: And don't forget to pull the whole look together with spectacular beaded chokers, ethnic beaded necklaces and bracelets, or dangling exotic earrings.
The 'Got Milk' ad features Cattrall in a little black dress and the ad copy reads: "You should see what's underneath. The calcium in milk keeps bones strong and helps prevent osteoporosis."
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Sex and the City Star Flaunts This Fall's Most Stylish Accessory
ST. LOUIS, (NEWSTREAM), August 29, 2002 - What is sexier than a strong, healthy, beautiful woman? A beautiful woman wearing a milk mustache! Kim Cattrall's character in Sex and the City may flaunt the latest trends on-camera, but off-camera Cattrall knows that not getting enough calcium is way out of style, which is why she is the latest celebrity to sport the famous white 'stache.
Cattrall's Milk Mustache ad debuts in weekly entertainment magazines on September 2. The ad features Cattrall in a little black dress and the ad copy reads: "You should see what's underneath. The calcium in milk keeps bones strong and helps prevent osteoporosis."
"Millions of people tune into Sex and the City each week to not only enjoy the show but to check out what Kim and the rest of the cast will be wearing. Kim Cattrall is a fashion role model, and through her ad we want women to see that drinking calcium rich milk, which helps build and maintain strong bones, can be a 'fashionable' - and necessary - part of the diet," Kurt Graetzer, CEO of the Milk Processor Education Program, said. "Bones continue to grow in density until about age 35, just three servings of milk each day provides the calcium women need to help keep bones strong and help prevent osteoporosis."
Osteoporosis - the silent disease - affects more than 28 million Americans each year, 80 percent of which are women. However, drinking at least three glasses of calcium-rich milk a day is an important step to build strong bones now and help prevent osteoporosis in the future.
The National Academy of Sciences recommends that women get at least 1,000 mg of calcium per day, or the equivalent of about three 8-ounce glasses of milk. Nine out of 10 women don't get enough, and that's not an attractive thought.
For women like Cattrall who are always on the go and on top of the latest trend, there are portable milk containers now available in scrumptious flavors such as mocha, caramel and chocolate malt. These trendy new flavors are certain to make any woman's taste buds tingle while helping to keep her bones strong.
The National "got milk?"® Milk Mustache Campaign is jointly funded by America's milk processors and dairy farmers: the MilkPEP Board in Washington, D.C., and Dairy Management Inc., Rosemont, Illinois. The goal of the multi-faceted campaign is to educate consumers on the benefits of milk and to raise milk consumption. A series of educational brochures is available by visiting the milk web site at www.whymilk.com. Bozell New York is the creative agency for The National "got milk?" ® Milk Mustache Campaign.
'Women Rock! Girls & Guitars' at Third Annual Breast Cancer Awareness Concert
LOS ANGELES, (PRNewswire), August 29, 2002 - LIFETIME Television and Marie Claire magazine have once again joined forces to champion the fight against breast cancer with the third annual "Women Rock! Girls & Guitars," which will air on Friday, October 25, 10 PM-12 AM (ET/PT) on the LIFETIME Television Network.
Jennifer Love Hewitt, one of Hollywood's hottest young actors in film and television, will serve as the show's host. In addition, Ken Ehrlich Productions ("The Grammy Awards," "VH1's Divas") has signed on for a third year to produce the concert, which will tape for the first time at the Kodak Theater in Hollywood, on October 10.
"We are proud to have the opportunity to bring back 'Women Rock! Girls & Guitars' for its third year, but to also have such talent as Ken Ehrlich on board to produce and Jennifer Love Hewitt to host," said Marian Effinger, Vice-President of Reality Programming. "This year we have some exciting new surprises that will bring the concert to another level. 'Women Rock! Girls & Guitars' not only entertains our viewers with a stellar line-up, but it gives Lifetime the opportunity to inform and support breast cancer research. Everybody is potentially affected by this disease, and we must continue to raise awareness whenever possible."
The signature concert, which each year attracts the music industry's hottest performers, is part of LIFETIME's ongoing, award-winning public awareness campaign, Our Lifetime Commitment: Stop Breast Cancer for Life. The two-hour concert will include life-saving messages and benefit the National Alliance of Breast Cancer Organizations (NABCO), the National Breast Cancer Coalition (NBCC) and other leading non-profit groups.
Ken Ehrlich is one of the leading producers of music and event-related programming for television. For over a 24-year history, Ken Ehrlich Productions has consistently delivered quality programming that has not only been among the highest rated in its genre, but has also been critically acclaimed.
Actress, singer Jennifer Love Hewitt captured the hearts of television audiences around the world from her role as Sarah Reeves on the award-winning drama series "Party of Five." Since then, she has gone on to conquer the big screen with numerous box-office hits such as "I Know What You Did Last Summer," it's sequel and "Sister Act 2." She will next be seen in the action/comedy "The Tuxedo," starring opposite Jackie Chan. Prior to this, she starred in "Heartbreakers," with Sigourney Weaver. She also recently completed production on the feature film "The Devil and Daniel Webster," opposite Anthony Hopkins. For television, Hewitt received critical acclaim as the title role in the ABC Original Movie "Audrey Hepburn." In September, she will release her fourth album, Bare Naked, on the Jive label. Hewitt wrote most of the songs on the alternative/pop album, which was produced by Meredith Brooks.
 The Saint Louis Front Page Style St. Louis is owned and maintained by the Moore Design Group for the sole purpose of disseminating news and information about the Metropolitan Saint Louis area. Text or graphics may not be copied, rewritten or distributed in any manner whatsoever without written permission. For more information, contact editor@slfp.com All rights reserved world wide © 1996 - 2008 Moore Design Group .
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