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"When you think Saint Louis, think Saint Louis Front Page," a weekly publication covering the news and events in the greater St. Louis area.
St. Louis Front Page."
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St. Louis Front Page
P.O. Box 1354
St. Louis, MO 63188
Voice: 314-771-0200
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Rollin' With Britney 4 Wheelers
This was a copyrighted photo.
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(BUSINESS WIRE) April 18, 2002 - SKECHERS USA, Inc. (NYSE:SKX), a global leader in the lifestyle footwear industry, today
announced that the Company is launching a high-energy, colorful advertising campaign for Britney 4
Wheelers(TM), the artist's signature roller skate line from SKECHERS.
The campaign will be comprised of a series of ads depicting the mega-star in her signature roller skates
in five different outfits. The Britney 4 Wheelers ads, photographed by renowned fashion photographer
Stephane Sednaoui, will appear in leading trade magazines and national teen, lifestyle and fashion
magazines worldwide beginning this month. The publications include Teen People, Seventeen, YM,
Entertainment Weekly and US Weekly, among others.
"The SKECHERS/Britney Spears relationship began with a successful international Sport shoe
campaign in 2001. From our first Britney Sport ads, customers have asked retailers for 'the Britney shoe.'
We believe this is an indicator of Britney's endorsement power, as her influence helps build our brand's
growth worldwide," said Michael Greenberg, president of SKECHERS USA. "By exposing consumers
to our worldwide Britney 4 Wheelers campaign, we believe that she has the charisma, popularity and
global appeal to place Britney 4 Wheelers at the forefront of consumers' minds - and on their feet."
The Britney 4 Wheelers line has received an overwhelming response from key domestic department and
specialty stores, which have placed orders for summer 2002 delivery. Britney 4 Wheelers will also be
available at the Company's domestic and international concept stores, through a dedicated Britney 4
Wheelers Web site operated by the Company, and in select international markets. Additional licensing
opportunities to complement the Britney 4 Wheelers line are also being considered for development.
'Cutting Edge' of Fashion in Chicago
CHICAGO, (BUSINESS WIRE) April 1, 2002 - Today's newest "fashion smarts" may have more to do with artificial intelligence than dressing for success, thanks to the latest innovations in computerized design technology.
The International Academy of Design and Technology (IADT), based at One North State Street, Chicago, is seamlessly adopting into its fashion design curriculum state-of-the-art solutions to take apparel into the next virtual dimension.
Many of the design collections utilizing new technology will be debuted at IADT's 23rd annual student fashion show gala,
Fashions by student designer Dione Munson from 'Fusion 2001'. Photos by Tim Arroyo, IADT faculty, computer graphics.
| "IMAGINE 2002", on May 22, in the Great Hall of Chicago's Union Station.
"We've entered into an era of 'smart clothing' that has been bolstered by innovations in computer-aided design, 3D visualization and even nanotechnology," said Ron Wade, IADT's program director of interactive media and multimedia production and design.
Most recently, this has been evidenced by the U.S. Army investing $50 million to fund a national institute that would design military uniforms specially engineered to deflect bullets and biological weapons as well as solidify into a medical cast around the site of injuries.
Computer chips also may soon find their way into mainstream fashions within the next decade. According to Wade, such interactive attire might include LCD-based sweaters that change color to suit the mood of the wearer, dresses programmed to change patterns to accommodate day-to-evening events, and
even shirts that sport video animated displays.
While such pieces may be considered futuristic, digital design is rapidly making its way into IADT classrooms today where young designers can tap into new tailoring technology to improve their techniques.
Academy students like Christopher Combs, for example, rely on the PAD System(TM) from PAD System Technologies Inc. to augment the tasks of pattern drafting, measuring, grading, fitting and sizing. The PAD System brings CAD/CAM technology to the fashion industry to give designers like Combs 3D virtual displays that allow him to visualize modifications to pattern pieces in real-time and make alterations on-the-fly.
"Being able to plot and manipulate my designs on the computer screen frees up as much as 50 to 70 percent of the time I typically would need to draft patterns by hand," he claimed. "The system uses artificial intelligence to automatically calculate complex measurement issues so that I can concentrate on what I enjoy doing most - creating new fashion designs."
Combs' fashion collections will premier at IMAGINE 2002, as will the designs of other IADT fashion students selected in the April 23, 2002 Jury Show. Student participation in the May 22 gala event includes original design collections in women's, men's and children's clothing by IADT's fashion design students; logo, poster, program and photographs by advertising and design/computer graphics students; computer, audio and 3D animation by multimedia and design students;
technical support by PC/LAN and eCommerce students; set design by interior design students; and show production by merchandise management students.
IMAGINE 2002 will be open to commuter traffic during a 4:00 p.m. sneak preview. A VIP reception will begin at 6:00 p.m. followed by the fashion show gala at 7:00 p.m. Tickets can be purchased in advance by calling 312/980-9252. Prices
vary from $40 for the show and $60 for the VIP reception plus the show.
 The Saint Louis Front Page Style St. Louis is owned and maintained by the Moore Design Group for the sole purpose of disseminating news and information about the Metropolitan Saint Louis area. Text or graphics may not be copied, rewritten or distributed in any manner whatsoever without written permission. For more information, contact editor@slfp.com All rights reserved world wide © 1996 - 2008 Moore Design Group .
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