Style Saint Louis
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Roots
Rachel Steer, Biathlete for the U.S. Olympic team, wears outfit designed by Roots, a Canada company.
Controversy Surrounds Winter Olympics
ST. LOUIS, MO (PRNewswire) February 15, 2002 - The ISU and the International Olympic Committee announced today the decision that a second gold medal was awarded to the Canadian figure skaters Jamie Sale and David Pelletier. The decision came at a joint news conference attended by IOC president Jacques Rogge and ISU head Ottavio Cinquanta.

The International Skating Union suspended Marie-Reine Le Gougne, the French judge, for midconduct in voting Monday night. The decision allows figure skaters Elena Berezhnaya and Anton Sikharulidze of Russia to keep their gold medal.

Controversy arose last week when the U.S. Olympic Team took the stage for the opening of the 2002 Olympic Games in Salt Lake City on February 8, 2002, wearing uniforms made by Roots, a Canadian sportswear company.

The U.S. Olympic Committee had approached several Americans to create the togs athletes wear at opening, closing and awards ceremonies. But, according to inside sources, the U.S. designers turned the committee down.

The insider wouldn't name names, but a Nike spokesman confirms that the company declined an offer. Nike and other American companies have designed U.S. team uniforms that will be worn during some of the competition.

U.S. Olympic officials argue that giving the contract for the ceremony uniforms to Toronto-based Roots LTD is not unpatriotic, because company founders Don Green and Michael Budman are from Detroit.

In a statement, Budman explained that "The United States Olympic Committee pursued and chose Roots because we are the best in the world at creating Olympic team outfits that athletes are proud of and want to wear while representing their country. The fact that Don Green and I were born in Detroit had no bearing on the USOC's choice of Roots."

Roots is supplying the U.S. team with Parade, Podium and athletic lifestyle wear and has created a retail collection based on the athletes' outfits.

Roots experienced worldwide success with the Canadian Olympic team outfits for the Nagano 1998 and Sydney 2000 Olympic Games. The Canadian team was the envy of all other athletes with their stylish red and white outfits topped off with the Canadian red poorboy hat that was seen on celebrities around the world including Prince Charles, Henry and William of Great Britain, Spike Lee, Dan Aykroyd, Celine Dion, Robin Williams and more.

Roots is again outfitting the Canadian Olympic team and for the first time outfitting the British Olympic Team with their Parade uniform for the 2002 Salt Lake City Games.

Sales of the U.S. team inspired outfits have been outstanding. The goods are available at all Roots locations and at: www.roots.com, www.usolympicteam.com, www.nordstrom.com and www.qvc.comRed Dot

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