Anheuser-Busch Corporate Headquarters |
One Busch Place
St. Louis, MO 63118
Anheuser Busch Improves Holiday Light Experience at Tour Center
ST. LOUIS, MO (SLFP.com), November 18, 2013 - Now in its 28th year, the Anheuser-Busch Brewery's famed holiday lights display at the historic grounds will shine brighter thanks to new, enhanced guest experiences, including more lights, live music, fire pits for roasting s'mores, and complimentary seasonal beer samples for adults 21 and older.
The public is invited to get a first look at the new experience during the lighting ceremony at 4:45 p.m. on Friday, Nov. 22, which kicks off season-long holiday activities on the brewery grounds. This year, the towering, Germanic-style red-brick buildings adorned with thousands of lights can be enjoyed up-close as part of a new walking tour beginning at the St. Louis Brewery Tour Center and winding through the iconic brewery campus.
Guests can take in the sounds of holiday music from local musicians and snap photos with the world-famous Budweiser Clydesdales at the Clydesdales Stable. A family-friendly activity center will also be set up along the walking tour, where guests of all ages can get into the holiday spirit by decorating ornaments, and then step into an inflatable snow globe for a unique photo opportunity.
"Our holiday lights have always been a special tradition for Anheuser-Busch. As part of our commitment to providing remarkable consumer experiences, this year we've added engaging new elements for visitors including more lights than last year, our Budweiser Clydesdales, photo opportunities and samples of seasonal beers and new innovations," said Julia Mize, Vice President of Experiential Marketing for Anheuser-Busch. "Our enhanced lights display and activities offer more ways for St. Louisans of all ages to come together and make unforgettable memories during the most wonderful time of the year."
After strolling through the illuminated brewery, guests can get comfy and cozy around warm fire pits to roast s'mores. Adults 21 and older can toast the holiday season over a beer and try complimentary seasonal beer samples including Shock Top Chocolate Wheat, Stella Artois Cidre and Bud Light Lime Cran-Brrr-Rita. Fresh s'mores-making kits, kettle corn and hot chocolate will also be available for purchase.
Following the grand lighting ceremony at the Bevo Circle on Nov. 22, the holiday lights experience will be open every Friday and Saturday through Dec. 28 from 6:00-9:00 p.m. Guests can enter through the entrance to the Tour Center, located at 1200 Lynch Street.
The experience is free, and free parking is available in the designated Anheuser-Busch Tour Center parking lots, located on the corner of Lynch and 12th streets. The holiday lights experience is also wheelchair accessible and stroller friendly. For those interested in a guided tour, power trams will be available outside the Tour Center hospitality rooms to escort guests through the twinkling holiday lights.
Drive-through tours will still be available Sunday through Thursday evenings from dusk until midnight from Nov. 24 until Dec. 26. Visitors interested in the drive-through tour can enter from Arsenal Street turning onto Seventh Street and then traveling along Pestalozzi Street.
Tour the Brewery and Stables
Saint Louis - Tours of Anheuser-Busch headquarters take visitors on a memorable journey through part of America's brewing heritage, which dates to 1852. Anheuser-Busch brewery tours have been one of the most popular tourist attractions in St. Louis since tours began in 1887, with more than 400,000 visitors each year. Located at I-55 and Arsenal Street, the brewery is also home to one of three traveling Budweiser Clydesdales teams.
The century-old stables, featuring stain glass windows and a massive chandelier house an eight-horse hitch and a beer wagon weighing four tons.
Visitors can tour the historic Brew House, located at 12th & Lynch St., and see the copper kettles, wall murals, ornate wrought-iron railings and hop vine chandeliers. A multimedia presentation highlights the brewing process. The tour continues through the Bevo Packaging Plant, where high-speed bottling and canning lines can be viewed. Free tours are available year round. Call 314-577-2626 for additional information.
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