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Girl Scouts Selected Grand Champion of Social Media Leadership Awards
ST. LOUIS, MO, (SLFP.com), November 25, 2012 - Girl Scouts of the USA (GSUSA) has been selected an Overall Grand Champion of the 2012 Social Media Leadership Awards, the first global competition to honor organizations that have overcome challenges through the use of social media.
The Social Media Leadership Awards, presented by Knowledge@Wharton and Social Strategy1, and supported by Ernst & Young, announced the category winners and overall grand champion of the competition, which honored 18 organizations that demonstrated success in overcoming a challenge through the use of social media, including Morgan Stanley Smith Barney, The Vanguard Group Inc., Adobe, and others.
"This award is wonderful acknowledgement of GSUSA's increasing efforts to utilize technology and social media to further engage girls, and I am so proud of our team and their work," said Anna Maria Chavez, CEO of Girl Scouts of the USA. "We know that girls are deeply invested in the digital space, and social media enables us to foster a greater sense of community among Girl Scouts around the country and globe."
Not only are today's girls actively engaged online, they also aspire to someday be at the forefront of the rapidly evolving technological business landscape. According to the Girl Scout Research Institute study Generation STEM: What Girls Say about Science, Technology, Engineering, and Math, 74 percent of teen girls are interested in STEM subjects and the general field of study. Further, a high 82 percent of girls see themselves as "smart enough to have a career in STEM."
During its monumental 100th anniversary year, GSUSA has committed itself to building girl leadership in the next century. This year, GSUSA launched ToGetHerThere, the largest, boldest advocacy and fundraising cause dedicated to girls' leadership in the nation's history. To match, Girl Scouts has launched a $1 billion philanthropic campaign for girls to fuel this effort and to fund opportunities that enable girls to lead.
"In 2012, we decided to step up our social media strategy," said Philip Bae, director of interactive marketing at GSUSA. "During our 100th Anniversary year, we consolidated our efforts, expanded our engagement in the digital space, and used social media to increase membership and start a national conversation about our girl leadership program."
Feeding America Announces $1 Million Contribution From Archer Daniels Midland Company
ST. LOUIS, MO, (SLFP.com), November 25, 2012 - Feeding America, the nation's leading anti-hunger organization, has announcee a $1 million donation from Archer Daniels Midland Company to support the operation of 30 mobile food distribution units operating in 21 states.
The money will go to help bring food to rural areas, a critical need since residents in those areas are often far from any safety net services. It's also an area with large pockets of people in poverty - according to the US Department of Agriculture, about 15 percent of rural households in the US are at risk of hunger.
Over the next two years, ADM will fund $30,000 grants to 30 Feeding America member food banks in 21 states for mobile distributions. On average, a $30,000 grant provides six mobile distributions within each food bank's counties, including food, transportation and promotional costs.
The mobile units will be operated by their local Feeding America member food banks. Volunteer outreach opportunities also will be identified in local communities, matching ADM employees and customers with local food banks.
"Getting food to everyone - especially those families in rural areas that may have trouble connecting with one of our member agencies is critical," said Matt Knott, interim president and CEO of Feeding America. "Thanks to the generosity of ADM, our food banks will be able to distribute much needed food like fresh produce, dairy products and meat, to low-income families in remote and rural locations, which are traditionally the most difficult for us to serve."
The contribution was made through ADM Cares, a social investment program that directs funds to initiatives and organizations that drive meaningful social, economic and environmental progress worldwide. The program comprises three distinct focus areas: supporting the responsible development of agriculture, improving the quality of life in ADM communities and fostering employee giving and volunteer activities.
"ADM is committed to making a difference in the places where we live and work, and especially in the wake of this year's severe drought, we believe it is critical to address the issue of hunger in rural communities," said ADM chairman and CEO Patricia Woertz. "The mobile food banks we are supporting will help to deliver food to people who are not only in need, but who may live a long way from their closest food bank."
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