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City Library Kicksoff "Water Your Mind... Read" Program
ST. LOUIS (SLFP.com), May 11, 2010 - The St. Louis Public Library is proud to announce the 2010 kickoff of its annual reading club for adult and high school readers, Pageturners.

The popular program continues through Saturday, August 7, at all St. Louis Public Library locations. This year's theme, "Water Your Mind... Read," is inspired by summer being a time of renewal and growth - but only if plants are watered regularly. Likewise, it is important that we all take time to water our minds by reading to keep us fresh and invigorated. It's a fun and rewarding way to spend the summer.

To take part in Pageturners, readers should register ONCE at any Library location. They'll receive a reading log to keep track of the books, magazines, or audio books that they complete. Each person who signs up and completes the program by reading or listening to 10 books will receive a reading certificate and special Pageturners prizes. Those who complete the club also have the chance to win two tickets to a St. Louis Cardinals baseball game and are entered into a drawing to win a laptop computer! Participants must be high school age or older and current valid St. Louis Public Library cardholders. No prizes will be awarded after August 7.

Those looking for great ideas for something new to read should visit the "Book Lovers" section of our website, slpl.org. There they'll find fiction, mystery, fantasy, science fiction, romance, graphic novels, literary fiction, and non-fiction titles to try.

Major funding and support for Pageturners is provided by the St. Louis Cardinals. For more information, visit any Library location, the Library's website at slpl.org, or call 314-539-0340.


Study to Test Youth Savings as a Development Tool
ST. LOUIS (PRNewswire-USNewswire), May 9, 2010 - The MasterCard Foundation has announced a partnership with a consortium of four organizations to conduct a landmark, global research initiative that will test how to sustainably deliver savings services to low-income youth in the developing world.

The initiative - YouthSave - is based on emerging evidence that suggests linking youth to savings may improve their economic, educational and health-related futures. The four organizations participating in the consortium are Save the Children, the Center for Social Development at Washington University in St. Louis, the New America Foundation, and CGAP (the Consultative Group to Assist the Poor).

One-third of the global population is under the age of 19, but less than 10 percent have access to financial services. Savings products that allow disadvantaged youth in developing countries to accumulate savings and assets early in life may accelerate their access to better education, greater health services, new skills and economic opportunities. However, major barriers exist for financial institutions to provide youth with savings services, including costs of services and the lack of knowledge about effective products and delivery channels.

"YouthSave will advance knowledge about how and why youth in developing countries save, and how institutions can sustainably serve their needs," said Reeta Roy, president and CEO of The MasterCard Foundation. "We believe in testing ideas to ensure that programs are results driven and grounded in strong research."

"We're seeing increasing evidence that when young people are given the opportunity and support to save money, both their economic well-being and self-esteem improve," said Charles McCormack, President and CEO of Save the Children. "We're excited about the potential for YouthSave to expand and document the success of the work happening on the ground."

"This is the first and largest study of the financial and developmental impact of savings on children ages 12-18 years in the developing world," says Kate McKee, Senior Advisor, Policy, Poverty Outreach and Aid Effectiveness, CGAP. "It will provide valuable insights to policymakers and financial institutions on how to promote savings and asset building for youth."

Throughout the five-year project, the consortium will document the impact of savings on youth and the value for financial institutions offering savings products. This will help determine success factors and identify particular product and client characteristics. The findings will generate new evidence that will influence the development and delivery of appropriate, sustainable services to low-income youth. The YouthSave Consortium will share these findings widely in order to inform practice and policy among financial institutions, scholars, practitioners and policymakers.

"This rigorous study will advance our understanding of how and why youth in developing countries save, and how financial institutions can better serve their needs," said Michael Sherraden, founder and director of the Center for Social Development at Washington University in St. Louis, and recently named by TIME Magazine as one of the world's 100 most influential people. "The findings will increase the quality and accessibility of youth savings, as well as other asset-building strategies in developing countries."

"YouthSave is a potential triple win - if this new savings tool generates economic opportunity, future-oriented and socially engaged youth, and financial inclusion, then that's great for policymakers, donors and other investors in disadvantaged youth worldwide. New America couldn't be happier to be part of this exciting, ground-breaking project," remarked Ray Boshara, Vice President of the New America Foundation.


Hispanic Parents Encouraged to Take a More Active Role in Getting Their Kids to College
ST. LOUIS (SLFP.com), May 2, 2010 - According to a recent Pew Hispanic Center study, many Hispanic youth are not pursuing a college degree as a result of their parents not understanding the steps they can take to help their children prepare for and apply to college.

In an effort to raise awareness among Hispanic parents about the critically important role they play in encouraging their children to go to college, The Advertising Council, in partnership with the Hispanic Scholarship Fund, launched today a national multimedia public service advertising campaign to confront this issue.

Hispanics currently represent 15 percent of the U.S. population, or 50 million people, and are projected to represent 28 percent, or 128 million people, by 2050. According to a Pew study, 9 in 10 Hispanic parents agree that the way to a good job and a comfortable lifestyle is through a college degree.

In fact, more than three-quarters (77%) of Hispanics ages 16 to 25 report their parents think going to college is the most important thing to do after high school. More so, 6 in 10 (60%) Hispanics who have gone to college rank their parents as being the most influential in their decision to continue their schooling. However, Tomas Rivera Policy Institute studies have shown that more than 65% of Hispanic parents do not have the knowledge to guide their children as they seek to apply and enroll in college.

The new PSA campaign primarily aims to reach low- to mid-acculturated Hispanic parents in the U.S. The majority of these parents do not hold a college degree and lack the information and guidance to successfully motivate their children to go to college.

"We are at a critical juncture in our nation's history, and Latino parents need our support," stated Frank Alvarez, CEO and President of the Hispanic Scholarship Fund. "Thanks to our partnership with the Ad Council and Grupo Gallegos, we believe that these compelling PSAs and our toolkit for parents will encourage and inspire parents to take a more active role in encouraging their children to go to college. Given the growing Latino population demographic and the disparities in educational attainment, we affirm that this is a national issue that must be embraced by all of us."


Red DotFIRST Robotics Competition at Chaiftez Arena Draws 35 High School Teams
Red DotHistoric Agreement Between France and Missouri Signed Via Skype
Red DotVariety Volunteers Help Expand Bikes for Kids Program
Red DotSt. Louis' Tellabration Features an Evening of "Rythym in Story"
Red DotDe La Salle Middle School Was Honored Recipient of 2009 Exhibit A Proceeds
Red DotCity of St. Louis Chosen As Site of Annual Robotics Championship from 2011 - 2013
Red DotGoodwill Awarded $19 Million to Mentor Youth
Red DotVan Gogh: Brush with Genius at the OMNIMAX®
Red DotSt. Louis Class of 2009 Graduates Earn Almost $43 Million in Scholarships and Grants
Red DotSurgeons Warn: Skateboarding Tough on Feet, Ankles
Red DotRecreational Music Making Results in Breakthroughs for Inner City Youth
Red DotPresident Barack Obama Visits Year Up
Red DotWhat All Parents Should Know About Swine Flu
Red DotMaryland Heights Chamber of Commerce Will Award Five Scholarships
Red DotSt. Louis Area Robotics Team Advances to National Finals
Red DotObama Budget Proposes Direct College Aid for 5,186 More Students in Missouri
Red DotTobacco Marketing Influences Kids to Smoke
Red DotSharp Increase in Use of Sleep Medications by Young Adults According to a New Study


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