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St. Louis Business & Technology News
www.slfp.com/SLFPBIZp.htm "When you think Saint Louis, think Saint Louis Front Page," a weekly publication covering the news and events in the greater St. Louis area. 
St. Louis Front Page P.O. Box 1354 St. Louis, MO 63188 Voice: 314-771-0200 Fax: 314-771-0300 To submit news, contact: editor@slfp.com To advertise, contact: advertising@slfp.com 
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Enterprise Ranked As Fastest-Growing Player in Airport Market ST. LOUIS, (BUSINESS WIRE), November 19, 2006 - Enterprise Rent-A-Car again ranks highest in customer satisfaction among airport rental car companies, according to a nationwide study released today by J.D. Power and Associates. For the third year in a row and the seventh time in the past eight years, Enterprise - the largest rental car company in North America - ranks highest in the 2006 J.D. Power and Associates Rental Car Satisfaction StudySM, which includes both leisure and business travelers. Enterprise received the highest rating in five of the six categories measured: cost and fees, pick-up process, return process, shuttle bus/van service, and reservation process. In addition, Enterprise improved in five of the six categories measured. Enterprise is the fastest-growing rental car company in the airport segment, having expanded its industry-leading value and legendary customer service from neighborhoods to airports over the past decade. Enterprise has expanded from one on-airport location in 1995 to 230 today, and has been able to grow its airport business by more than 20 percent annually since 1999 despite intense competition and relatively flat industry growth in the overall airport car rental segment. Now the fifth-largest of eight major players in this segment, Enterprise's market share at the airport has nearly quadrupled over the past five years; Enterprise has steadily gained market share in each of those years, while all its major competitors but one have seen their market share decline over the same period. "We are pleased that our customers recognize and appreciate our commitment to providing the best in personalized service. This recognition is a tribute to the dedication and hard work of all our employees," said Andy Taylor, chairman and chief executive officer of Enterprise Rent-A-Car. "It also sends a clear message that we intend to be a growing force in this market for many years to come." The study, which draws from the evaluations of 4,133 people who rented an automobile at an airport location from January through October 2006, is an independent, nationally representative measurement of customer satisfaction among North American rental car customers who rent at or near airports. Enterprise has opened 20 on-airport locations so far in 2006 and will continue to add locations. The company's airport business is geared toward leisure travelers and value-minded business travelers. Enterprise's prices at the airport average 20 percent below industry pricing. "Our success in growing our airport business can be attributed directly to the highly personalized brand of customer service that we extend to each renter," Taylor said. "Whether it's showing a customer specific features of the vehicle they're renting, giving directions, or helping with luggage, we constantly strive to make their rental experience personal and positive. "It's the same unique customer service that Enterprise provides to customers who visit our industry-leading 5,800 neighborhood locations in the U.S. This recognition demonstrates what we've know all along: Our customers desire and appreciate our unsurpassed level of service. We are thrilled to be rewarded with their loyalty."  
The Saint Louis Front Page is owned and maintained by the Moore Design Group for the sole purpose of disseminating news and information about the Metropolitan Saint Louis area. Text or graphics may not be copied, rewritten or distributed in any manner whatsoever without written permission. For more information, contact editor@slfp.com All rights reserved world wide © 1996 - 2008 Moore Design Group . |
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