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St. Louis Business & Technology News
www.slfp.com/SLFPBIZp.htm "When you think Saint Louis, think Saint Louis Front Page," a weekly publication covering the news and events in the greater St. Louis area. 
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Broadwing Inc. To Sell Broadband Assets ST. LOUIS, (BUSINESS WIRE) February 25, 2003 - Broadwing Inc. (NYSE:BRW) today announced that it has reached an agreement to sell the assets of its broadband business, Broadwing Communications Services Inc., including the Broadwing name, to privately held C III Communications, LLC, for $129 million in cash. C III Communications' investors include Cequel III, LLC, an investment and management company based in St. Louis, Missouri, and Corvis Corporation, a telecommunications equipment provider based in Columbia, Maryland. Broadwing Inc. will retain a minority interest in C III Communications. Cequel III will take the lead in supervising the management of the new company, which will continue to do business under the Broadwing name. "The assets of Broadwing Communications will provide C III Communications with a significant opportunity to bring the benefits of a nationwide next-generation telecommunications network to our growing number of enterprise and carrier customers. The unique advantages of the world's first intelligent, all-optical switched network will also enable the company to develop new market opportunities in the telecom, cable and wireless industries," stated Jerald L. Kent, President and Chief Executive Officer of Cequel III. "With a newly capitalized and debt-free structure, we will have the opportunity to greatly expand market presence, while retaining the employees and continuing to provide unparalleled, uninterrupted service to our customers. It is a sound strategic fit with the investments Cequel III has made to date and those we hope to make in the future," stated Kent. On February 12, 2003, Cequel III announced that it had assumed management of and agreed to invest in Classic Communications, a cable provider with 325,000 subscribers. On February 21, Cequel III announced that, subject to regulatory approvals and customary closing conditions, it had entered into an agreement with certain affiliates of Shaw Communications, Inc., to purchase that company's Texas-based cable systems, which serve approximately 27,000 customers. The assets acquired by C III Communications include 18,700 recently completed route miles of the latest generation of fiber optic cables. Broadwing Communications Services Inc. provides managed network solutions and broadband telecommunications services to more than 1,000 corporate customers in 137 of the top 150 markets in the United States; broadband transportation services to major telecommunications carriers; and long-distance telecommunications services to more than 150,000 customers. Broadwing Inc.'s local communications subsidiary, Cincinnati Bell, will remain a customer of Broadwing Communications Services Inc. under its new ownership. Cincinnati Bell will continue to market Broadwing Communications' broadband products to business customers and sell long distance services, under the Cincinnati Bell Any Distance brand, to residential and business customers in the Greater Cincinnati market. Arnold Worldwide - St. Louis Wins Big at Local ADDY Awards ST. LOUIS, (SLFP.com) February 23, 2003 - Arnold Worldwide-St. Louis, a full-service advertising and marketing agency, won 23 Addy Awards at the 2002-2003 Addy Awards gala hosted Thursday night by the Advertising Club of Greater St. Louis. The agency also won 60 Addy Certificates of Merit. Arnold Worldwide-St. Louis is the Midwest office of Arnold Worldwide, a full-service advertising agency network owned by Havas of Paris, France. The agency won Addy Awards and certificates for advertising created for clients Elleard B. Heffern Jewelers, Sears Portrait Studio, St. Louis Film Festival, Jack Daniel's Tennessee Whiskey, Jack Daniel's Original Hard Cola, Southern Comfort, Woodford Reserve and The Judy Ride Foundation in different award categories. Categories included Consumer Magazine Full Page and Regional/National TV for Consumer Products, as well as Cinematographer/Videographer, Still Photography and Individual Achievements, among others. Les Diveley, president of Arnold St. Louis, said, "When our agency's work wins exposure for our clients' products and services, the creative team at Arnold Worldwide-St. Louis is especially gratified." The Advertising Club of Greater St. Louis administers the ADDY Awards as an affiliate of the American Advertising Federation (AAF). British Airways Passengers Connect to Internet Onboard Via Laptops ST. LOUIS, (SLFP.com) February 20, 2003 - When the Connexion by Boeing broadband system went live today, British Airway passengers simply plugged their laptops into the Internet connections at their seats and logged on as they normally would in the office or at home. They were able to access their personal and work emails, corporate intranets and the web. For the duration of the three month trial passengers in First, Club World and World Traveller Plus will be able to keep in contact with work colleagues, family and friends through real time broadband email and internet access. In an announcement, Martin George, British Airways' director of marketing stated "The research that we undertook before starting the trial showed that there was a strong interest from our passengers. This is a huge step forward in innovation and we're pleased to be involved with Connexion from such an early stage." The trial is taking place onboard one British Airways 747-400 aircraft, which operates services between London's Heathrow and New York's JFK airports. Connexion by Boeing President Scott Carson stated, "We are extremely pleased that British Airways has embraced the added value that high-speed connectivity can bring to their passengers, as well as to their operations. Working together, we've given the Internet wings on a significant travel route connecting Europe and the U.S. and empowered British Airways' passengers with the ability to choose how they entertain themselves and stay informed during flight." Following the trial, customer reaction will be considered before a decision is made as to whether Connexion by Boeing will be installed across the British Airways long-haul fleet. Passengers on the first flight paid £20 to connect to the internet for their entire flight, however pricing will change during the trial.
INDIANAPOLIS, (Newstream), February 18, 2003 - The Indiana Heart Hospital, the world's first all-digital heart hospital, opened recently and hospitals nationwide are expected to follow its lead. According to an announcement, it features the latest cardiac technology and patient information systems from GE Medical Systems. The hospital has no files, no traditional nurses' stations and no medical records department. Instead, all the information about a patient is available at a keystroke on computers located at each bedside. Critical information like diagnostic images, medication and allergy Information is now available in seconds instead of hours or even days. That means less time tracking and documenting patient information, and more time for doctors and nurses to give thoughtful patient care. The system is also expected to reduce medical errors by up to 80 percent. The Institute of Medicine (IOM) says medical errors cause up to 98,000 deaths in hospitals each year. But with computers, medication orders are entered at the point of care. Thus, there is less opportunity for error and misinterpretation. Experts say the all-digital hospital is a model for future healthcare facilities to provide better service. Today, only about five percent of hospitals use digital records. However, more than 60 percent say they plan to invest in such systems in the next three to five years. Return to St. Louis Front Page 
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