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Hollywood Casino Unveils Classy New $62 Million Look
Patrons of the newly renovated Hollywood Casino are welcomed into the glamorous $62 million transformation, state-of-the-art, 120,000 square-feet casino complex featuring huge digital displays with movie clips and a celebrity experience.

Hollywood Casino Unveils Classy New $62 Million Look
"Our customers are our stars," smiled Marc DeLeo, vice president of marketing, Hollywood Casino St. Louis.
Hollywood Casino Unveils Classy New $62 Million Look
Hollywood Casino features two gaming floors with more than 2,100 slots and video poker machines.
Hollywood Casino Unveils Classy New $62 Million Look
Video screens at the Rodeo Bar flash continuous movie clips from Hollywood hits, sports and news.
Hollywood Casino Unveils Classy New $62 Million Look
A special area near the Sunset Bar features a display honoring music legend Michael Jackson.
Hollywood Casino Unveils Classy New $62 Million Look
Tables near the new Phat Tai restaurant offer first-class culinary and gaming experiences.
Hollywood Casino Unveils Classy New $62 Million Look
Final Cut Steakhouse offers an extensive menu of house-aged steaks, specialty dishes, fish, and fresh seafood. See related story: Final Cut Steakhouse Opens at Hollywood Casino
Hollywood Casino Unveils Classy New $62 Million Look
by Betty Moore, betty@slfp.com
ST. LOUIS, (SLFP.com), January 26, 2014 - There is nothing quiet or subdued about Hollywood glamor and its bevy of movie and music stars. When Hollywood Casino unveiled its classy new $62 million look in a media preview on Thursday, January 23, there was anticipation that something exciting was about to happen.

Patrons are welcomed with huge digital screens flashing continuous movie clips from Hollywood hits, sports and news. Banks of video displays and enormous "Hollywood" letters above the casino entrance play on the celebrity atmosphere.

Throughout the two gaming floors, great detail has been paid to lighting, sound, carpeting, and the gaming experience at more than 2,100 slots, video poker machines and over 70 table games. In a corner near the Sunset Bar, a 24-hour poker room offers guests a chance to play with highly skilled staff. Close by the bar is a smoke-free area for guests to enjoy.

In a conversation at the revamped Eat Up! Buffet, Marc DeLeo, vice president of marketing, Hollywood Casino St. Louis, acknowledged that the year-long transformation was not without its ups and downs.

"Our customers are our stars," smiled DeLeo. "We put $62 million into the former Harrah's and completed renovations on December 23. We want to give them an A-List experience. We rolled out the red carpet on everything from a first-class culinary experience to the atmosphere on the gaming floor and the service at our luxurious hotel."

When asked if they were looking to expand their market, DeLeo was quick to respond. "We believe we have a great market here already. Harrah's had built a great customer base, but they hadn't put anything back into the place."

"We wanted to really improve on the experience for those customers who have been coming here. We felt it was old and dated. We wanted something new, fresh and exciting for people who have not come here."

"The transformation brings a new decor and Hollywood theme throughout the property. You'll see a combination of the old Hollywood glamour with beautiful old black and white photos of Marilyn Monroe and Frank Sinatra and the great movie actors and actresses of that time. Then we sprinkled some of the new Hollywood with billboards in the entry way that advertise movies that are out now at the studios."

"But we also have things for customers who haven't been coming here. For example, we have Boogie Nights which is a seventies and eighties themed nightclub," DeLeo said, adding that the New Years Eve performance with Brett Hull sold out quickly.

For many guests, the casino experience is all about the restaurants. Hollywood Casino completed their renovation by reviving the menus to freshen every meal. A sign over the entrance to the Eat Up! Buffet reads guests will dine like real celebrities.

"We believe we have the best food offering in the St. Louis market," DeLeo stated with a nod to one of the chefs standing nearby. "We have an all new traditional steakhouse, Final Cut, that customers love and new customers are enjoying. We also have Charlie Ghittos, which is a mainstay. Customers just love his menu."

DeLeo noted that patrons endured months of construction crews working to bring the Hollywood glamour to St. Louis. He emphasized that they really wanted to thank customers for their loyalty in bearing with all the plastic construction walls, the dirt and dust for most of 2013.

"I think when guests get here and see the final, finished product, they are going to be wowed by it. It's incredible," he stated enthusiastically.

Cue the applause.


Hollywood Casino Unveils Classy New $62 Million Look
Patrons can enjoy food and drink service at the elaborate Sunset Bar enhanceded by enormous video screens and audio.

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Moore Design Group The Saint Louis Front Page is owned and maintained by the Moore Design Group for the sole purpose of disseminating news and information about the Metropolitan Saint Louis area. Text or graphics may not be copied, rewritten or distributed in any manner whatsoever without written permission. For more information, contact editor@slfp.com All rights reserved world wide © 1996 - 2014 Moore Design Group.
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